East Carolina University is launching an innovative new strategy to help revitalize communities in eastern North Carolina, turning to its students to develop and support new enterprises in the region.

This week the university launched its microenterprise program, a multidisciplinary strategy that brings together teams of students and industry mentors to support regional business development.

Microenterprises are businesses that operate on a smaller scale, typically with fewer than six employees at startup.

However, while these businesses may be small, ECU is not investing small-scale resources into them. University leaders are committing to produce the most small business startups of any North Carolina university and believe this program will help drive a new generation of businesses in eastern North Carolina.

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Originally published Nov. 6, 2018.