In her first outing with her new course, Social Media for Public Relations, Dr. Emilia Bak in the Department of Mass Communication at The University of North Carolina at Pembroke made civic engagement a priority.

Dr. Bak’s class partnered with the North Carolina Department of Transportation to help the local “Vision Zero” initiative to reduce motor vehicle fatalities in Robeson County.

“When we learned Robeson County was the deadliest county in North Carolina in terms of traffic fatalities per registered vehicle, we knew we wanted to help,” Bak said.

NCDOT Communications Officer Bruce Siceloff asked the class to partner on their social media piece of the campaign, and the students worked in teams on different aspects.

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Originally published August 23, 2018.